Tuesday, March 26, 2013

LED Lighting in Trade Shows: As First Impression is the Last Impression!


LED lighting is one of the most powerful ways of marketing your brand and LED lighting minimizes the consumption of electricity and is thus widely used in trade shows and promotional events. This type of lighting basically uses light emitting diodes (LED) instead of electrical filaments or gas, thereby helps save electricity to a substantial extent. 


Several benefits of LED lighting are:

  • LED lighting draws less watts of power than conventional halogen lamps or luminous lights.
  • LED lighting provides a high quality light source for a wide number of lighting applications such trade shows.
  • LED lighting is much more durable, produces considerable amount of heat and minimizes the risk of fire unlike traditional lights.

The light weight of LED lights are an amazing source of advertising when you need to highlight a piece of information in the most effective way. These provide ease of set up so you can install them quickly even in the last minutes of organizing an event.

If you are setting up a tradeshow booth LED lighting offers endless color changing possibilities. Use a mix of LED lighting colors to create a unique look of your tradeshow booth and leave an everlasting impression on your target customers.

Wednesday, March 13, 2013

Choose Green Trade Show Displays - Think Green!


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The ecological ‘green’ movement has now spread in almost every part of the world from grocery or shopping bags to lawn care products and even in advertising business. Today, choosing an eco-friendly trade show display does not need to limit your creativity, rather it aims to promote your brand in a healthier way. Innovative eco-friendly products and materials for trade show displays have been introduced in the market making your custom display a "green" and effective means of advertising.

In the sea of similar-looking trade show displays exhibits, your company can create a benchmark by using green displays such as portable green banner stands, green trade booths, LED lighting, graphics printed on recycled yarn, natural bamboo flooring and more. What if you could leave a bigger impact on your potential customers using these eco-friendly trade show displays?

The use of recycled materials such as aluminum combined with cutting-edge designs is sufficient to create a buzz for your brand. Your potential customers will not only like your tradeshow because of the products or services you are showcasing but also because of your innovative approach of using environmental friendly materials to do it.

Think green and go green with advertising in a better way!